Lead GenerationPPC ads setup Freelancer service in India
If your business is online, the role of a PPC Ads Setup Freelancer becomes very important. This expert works to set up and optimize paid pay-per-click (PPC) advertising campaigns for your business. If you want to promote your website or product to as many potential customers as possible, PPC ads can be a great option for you. In this article, we will discuss the key skills of a PPC Ads Setup Freelancer, typical tasks, rates, benefits of hiring them, and some tips for selecting the right freelancer in this field.
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What does a PPC Ads Setup Freelancer do?
The main job of a PPC Ads Setup Freelancer is to design and setup paid ad campaigns for you. This freelancer designs campaigns to run ads on various platforms, such as Google Ads, Facebook Ads, Instagram Ads, and other digital marketing channels. Apart from this, he ensures that your ads reach the right audience and make the most of your ad costs.
This freelancer not only runs the ads, but he also continuously analyzes the campaigns to ensure that the advertising is more effective and result-driven. After setting up PPC campaigns, he tracks them regularly and improves the strategies as needed, so that the ROI (Return on Investment) of your digital marketing increases.
Key Skills of a PPC Ads Expert
A PPC Ads Setup Freelancer needs various key skills that help him successfully setup campaigns and analyze their results. Some of these key skills are as follows:
Knowledge of Google Ads and Bing Ads: A PPC Ads Freelancer must have deep knowledge about major paid advertising services like Google Ads and Bing Ads. These advertising platforms are used to display your ads on various search engines.
Audience Targeting and Keyword Research: To reach the right audience, a PPC freelancer has to prepare a strong audience targeting strategy. For this, he needs in-depth keyword research so that he can select the right keywords and setup ads effectively.
Conversion Tracking and Analytics Tools: A PPC Ads Setup Freelancer must have expertise in using tools like Google Analytics, SEMrush, and Google Tag Manager. These tools help track the results of ad campaigns and analyze their performance.
Ad Copywriting Skills: Ad copywriting plays an important role in the success of advertising. A PPC freelancer must master the art of writing engaging and effective ad copy to motivate consumers to click on ads.
A/B Testing and Optimization: A/B testing is an essential process to continuously optimize PPC campaigns. A PPC Ads Expert Freelancer must know which group prefers which ad and landing page version, and improve the campaign based on that.
Specific Tasks of a PPC Ads Expert
When you hire a PPC Ads Setup Freelancer, he performs certain specific tasks. First, he prepares the ad campaign strategy by understanding your business requirement and goal. Next, he setups ads on Google Ads, Facebook Ads, or other digital platforms.
He administers the campaign according to your budget and tracks the performance of the ads. If the campaign is not performing well, he makes changes in the strategies such as keyword optimization, ad copy improvements, and landing page optimizations.
Apart from this, the PPC Ads Expert Freelancer regularly generates reports and gives suggestions to grow your business based on those reports.
PPC Ads Setup Freelancer Rates
The rates for setting up PPC ad campaigns vary, and it depends on the experience of the freelancer, the type of ad, and the complexity of the campaign. In India, the rates of a PPC Ads Setup Freelancer can range from ₹20,000 to ₹80,000 per month. If you hire them per project, it can be between ₹15,000 to ₹50,000, depending on the type of campaign and its complexity.
Apart from this, a PPC Ads Expert Freelancer can usually work at a rate of ₹500 to ₹2,000 per hour, especially when doing deep analysis and tracking work.
Benefits of Hiring a PPC Ads Setup Expert
- Customized Strategy: A PPC Ads Expert Freelancer creates custom digital marketing strategies for your business based on your objectives and target audience.
- Cost Control: A freelancer gives you the opportunity to pay only for the work he does instead of paying a fixed monthly salary. This saves you on marketing costs.
- Professional Experience: If you have an expert for PPC, he provides top-notch services that help your business get more traffic and higher ROI.
- Fast Results: A PPC Ads Setup Freelancer can setup ads instantly, which starts driving traffic to your website and gives you quick results.
How to choose the right PPC Ads Setup Expert?
When choosing the right PPC Ads Setup Freelancer, first make sure that he has a deep knowledge of Google Ads, Facebook Ads, and other major advertising platforms. Also, make sure that he has an understanding of your industry so that he can create suitable strategies for your business.
You can look at their previous work and check their customer reviews. Also, make sure that he can work according to your budget and goals.
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Conclusion
A PPC Ads Setup Freelancer plays a vital role in making your digital advertising campaigns successful. He creates, tracks, and optimizes ad campaigns so that your business can get more traffic and sales. If you are looking for the right PPC freelancer for your business, then keeping the above points in mind can help you make a right decision.
